Paul Froio has experience in brand planning, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. he specializes on leadership, product creation, brand strategy, sales & marketing, and business development.

Paul is a highly experienced executive in the field of product development and marketing, with over 27 years of experience working for Reebok. Throughout his tenure as Vice President of Global Business Development, Froio oversaw the development of short- and long-term market growth strategies while utilizing Reebok's global resources to accelerate market share and consumer demand. As Global Business Development VP, he managed a robust travel schedule that covered 31 countries and focused on growth in Emerging Markets, Latin America, and CIS/Russia.

Froio currently serves as an executive in product creation, responsible for design, development, and marketing of product ranges for commercial channels of distribution. He will mark his 27th anniversary with the Reebok corporation in October 2021.